Marketing Concept

Concepto de Marketing
Teoría que propone anteponer los intereses y las necesidades de los consumidores a los de la propia empresa. La satisfacción de tales intereses y necesidades debe hacerse más eficazmente que las empresas competidoras. Este concepto tiene su base en 4 conceptos fundamentales que son la concentración, orientación, coordinación y rentabilidad.

Marketing dictionary. 2013.

Mira otros diccionarios:

  • marketing concept — ➔ concept …   Financial and business terms

  • marketing concept —  The idea that businesses should focus their efforts on anticipating and fulfilling the needs of customers.  ► “The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself …   American business jargon

  • marketing concept — / mɑ:kɪtɪŋ ˌkɒnsept/ noun a business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public …   Marketing dictionary in english

  • the marketing concept — UK US noun [S] MARKETING ► the idea that a company should supply a product or service based on what customers want and need: »A company following the marketing concept overseas must be aware of cultural differences in people s attitudes and… …   Financial and business terms

  • societal marketing concept — 1) A form of marketing that takes into consideration the long term welfare of society. For many years the individual needs of consumers dominated the practice of marketing. For example, two cars might be compared in terms of their acceleration.… …   Big dictionary of business and management

  • concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… …   Financial and business terms

  • Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …   Wikipédia en Français

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • concept testing — / kɒnsept ˌtestɪŋ/ noun the evaluation of a new product idea, usually by consulting representatives from all the main departments in a company, and/or by interviewing a sample of consumers ● The new product idea did not survive concept testing… …   Marketing dictionary in english

  • Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… …   Wikipédia en Français

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

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